Très Bien

Founded in 2006 by brothers Simon and Hannes Hogeman, along with Björn Lindén and Jakob Törnberg Altewai, Très Bien is an independent Swedish store and clothing brand. Initially a menswear retailer, it gained recognition for its curated selection of sportswear alongside high-end fashion. The brand has since expanded to include in-house collections, high-profile collaborations, and a physical store in Malmö, Sweden. Très Bien continues to set the standard in curated men's fashion.