Nudie Jeans

Nudie Jeans, founded in 2001 in Gothenburg, Sweden, by Maria Erixon Levin and Joakim Levin, is renowned for its commitment to sustainability and ethical practices. The brand emphasizes the use of organic cotton and transparent production processes, aiming to create a community that values environmental consciousness and human rights. Nudie Jeans promotes a "wear-and-tear" philosophy, encouraging customers to repair rather than replace their jeans, offering free repairs through their Repair Shops, and integrating recycling programs to ensure their garments become "future classics" rather than waste.

Website: Nudie Jeans